Data sources:

Periodical surveys of population + printed media monitoring

Measurement:

• Readership audiences of 300 newspapers and magazines of various periodicity
• Monitoring of 45 national and Almaty publications

Possibilities (scope):

• Determination of popularity of publications
• Measurement of readership audiences and their characteristics
• Dynamics of readership audiences' changes
• Audit of advertisement placement in printed media
• Advertising expenditures and advertisers in printed media

Research Method and Design:

Kazakhstan - face-to face interviews
Almaty - telephone interviews using computers (CATI)

Universe _ Kazakhstan:

• Urban population at the age 15 years and over (15+) in 11 cities with population 200,000 and over that equals
• over 3.1 million. people
• 27.6% of the total population
• 49.3% of urban population

Universe _ Almaty:

• Almaty population 15+
• Over 850 thousand people

Data Presentation on:

• Kazakhstan - three times a year
• Almaty - three times a year

Sample Size

• Kazakhstan - about 5,000 respondents
• Almaty - 1,000 respondents

Sample Design:

• Kazakhstan - similar to MMI sample
• Almaty - a random selection of a household telephone number from the apartment telephone database; and an appropriate respondent is randomly selected in the household

Press Monitoring Technology:

• Daily registration of all advertisements in 45 national and local press periodicals in Almaty
• Double processing with subsequent correction of the database

Data Supply:

• Database or periodic reports
• Kazakhstan data- three times a year (January \ May \ November)
• Almaty data- three times a year (January \ May \ November)

Additional Services:

• Personnel training on working with data and program software
• Client service (FAQ consulting, emergency troubleshooting, news update, trainings)