Data Processing:

• Data is processed using up-to date soft hardware.
• The same catalogues of advertisers, brand names, products/services are used as for TV and press advertising data processing

Quality Control:

• multiple control system including operational program check on correctness of input data
• data logical validity check

Registered Parameters:

• Type of structure; address and position (layout), size, illumination and its type, height above the ground, date of registration;
• Advertising placement price (for each type, position, size, etc.)
• For each billboard the following are registered: advertiser, advertised brand, product/service category, the owner.

Information Presentation:

• Databases under special program software Outdoor-Report
• Printed reports
• 7 days after reporting period ending

Report Contents:

GENERAL REPORT:

• Quantity and main types of advertising structures;
• distribution of advertising surfaces by regions;
• major advertising agencies
• Most advertised brands;
• Major advertisers;
• Expenditures by products or services groups
• Maps created by queries to GIS

PRODUCT OR SERVICE GROUP REPORT:

• Summary statistical tables, characterizing outdoor advertising volumes
• By type of carrier
• By number of carriers
• By monthly expenditures
• By products
• By advertisers
• By brands
• Address database by advertising carriers
• type of carrier
• address
• a firm -owner of the carrier
• brands advertised
• product group
• size/square size of the surface
• number of sides, illumination presence
• monthly cost.
• Maps of advertising carriers situation
• By types
• By main advertised brands

Geographical Informational Systems:

are used for visual representation of the results in the format of maps and allow registering the exact address attachment of advertising carriers in the city and carry out conjugated analysis of various characteristics of social and economic micro geography of Almaty.