Data Processing:

• Data is processed using up-to date soft hardware allowing to form queries and information and analytical reviews on any client's demand.
• The same catalogues of advertisers, brand names, products/services are used as for TV advertising data processing that allows to obtain data on summarized volumes of company advertising, specific brands or product/service categories in press and on TV

Quality Control:

• multiple control system including operational program check of correctness of input data
• data logical validity check

Registered Parameters:

• Names of periodicals, Type; Periodicity, Circulation (number of copies)
• Advertising placement price (for each format, position, type of design, etc.)
• For each advertisement the following are registered: publication issue, page, position format, type of design, advertiser, advertised brand, product/service category.

Information Presentation:

• Databases under special program software Press-Report
• Printed reports
• 7 days after reporting period ending

Report Contents:

GENERAL REPORT:

• Total advertising budget and amount of brands of all advertisers;
• Major advertisers;
• Most advertised brands;
• Advertising distribution by publications;
• Structure of advertising in printed media by groups of products, services, and by each category of products or services.

PRODUCT OR SERVICE GROUP REPORT:

• All advertisers and brands of the given group with specification of budget, number of print advertisements and volumes of advertisements;
• Budget distribution, quantity of print ads and brands by publications
• Advertisement samples with the publication specified;

Additional Services:

• Media plan audit
• Advertisement catalogue compiling
• Personnel training on working with data and program software
• FAQ consulting, emergency troubleshooting, news update, trainings