Data Sources:

Diary Panel+ Radio Monitoring

Measurement:

• Of audiences of all national and regional radio stations in Almaty and cities with population 200,000 +
• Monitoring of all national and local stations in Almaty

Possibilities (scope):

• Determination of prime-times for each radio station
• Measurement of the radio audiences and their characteristics
• Dynamics of audience's changes and shifts
• Calculation of main statistics used for media-planning
• Audit of advertisement placement on the radio
• Advertising budgets/expenditures and advertisers on the radio

Diary Panel Method and Design:

Daily completing of individual diaries during one whole week

Universe _ Kazakhstan:

• Urban population at the age 15 and over (15+) in 11 cities with population 200,000+ that equals
• Over 3.1 million people
• 27.6% of total population
• 49.3% of urban population

Universe _ Almaty:

• Almaty population at the age 15 and over
• About 850 thousand people

Data Presentation on:

• Kazakhstan - three times a year
• Almaty - three times a year

Sample Size

• Kazakhstan - about 2,500 respondents
• Almaty - 600 respondents

Sample Design:

• Kazakhstan - similar to MMI sample
• Almaty -random selection of a household from the whole list of households in Almaty and then a random selection of a respondent within the household

Radio Monitoring Technology:

• 24-hour recording of all national and Almaty local stations' broadcast in digital format
• Double processing of the radio broadcast recording with subsequent database correction
• Information storing on computer hard drive

Data Supply:

• Database or periodic reports
• Kazakhstan data- three times a year (January \ May \ November)
• Almaty data- three times a year (January \ May \ November)

Additional Services:

• Personnel training on working with data and program software
• Client service (FAQ consulting, emergency troubleshooting, news update, trainings)