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TV Monitoring
Daily continuous recording and processing of telecast in second-by-second mode. Registration of TV-programs, commercial breaks and spots. Possibility to evaluate advertising volumes, expenditures by advertisers, product and service categories and specific brands.
Press Monitoring
Processing of more than 40 newspapers and magazines of various periodicity. Registrations of print advertising, preparing database for calculating the advertising campaign budgets. Possibility to receive information split by advertiser, product group and brand.
Radio Monitoring
Main method of collecting information is daily recording and processing of radio broadcast of 11 radio stations in Almaty and the Republic.
Outdoor Advertising Monitoring
Monthly outdoor advertising registration in Almaty. Map of construction/structures' layout. Creating the database for outdoor advertising analysis.
Mass Media Materials Clipping
Clipping or subject monitoring represents tracking of any subject, name, product or service in all mass media. TNS Gallup Media Asia provides information on specified beforehand subjects from TV programs contents, and articles in press. By means of subject monitoring you will be able to find out immediately what is broadcasted or written about your company, industry, brand, or a manager by national or regional mass media.. Information is provided as an electronic format copy of TV clips and press articles, and in printed format as well.
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