Possibilities:

• News tracking concerning a specified market subject
• Tracking of changes in governmental regulating of business (taxes, investment policy, custom regulations, licensing, etc.),
• Market potential understanding, finding perspectives,
• Competitive environment analysis:
• Existing competitors exposure,
• Investigating various aspects of competitors' activity,
• Competitors' advertising and PR strategy tracking,
• Analysis of advertising and informational activity of partners and competitors,
• Control over the own advertising and PR campaign realization

Types of Services:

Digests: providing information in brief on reflection and mentioning of the specified subject in all mass media during 24-hour period / week.

Clipping: Data collection and mass media and Internet materials selection on any organization, name, event during a week. For example, mass media evaluation of certain person, organization, during certain period of time. Materials will be selected, systematized, and presented in the report format, containing:

• List of materials on the specified subject,
• Brief description of the materials,
• Copies of the materials.

Analytical Reviews: include descriptions of various analysis types: clipping, content analysis, etc., and contain the following information:

• Propagandistic images, formed by mass media and Internet,
• Ratings of mentioning certain persons, organizations, events,
• Diagrams, reflecting key topics in mass media and Internet,
• Situation analysis by specified subject [theme].

Content Analysis of mass media and Internet: Content analysis includes standard extracting specified elements of text and count of times it was mentioned.
To achieve the maximum level of objectiveness certain clear criteria are used for fixing information:

1. Различные прямые и косвенные, но по контексту относящиеся к объекту исследования упоминания.
2. При анализе все упоминания об объектах условно делятся на негативные, нейтральные и позитивные:
3. Various direct and indirect recorded mentions but in context related to the research subject
4. During the analysis all records on the subject are conditionally divided to negative, neutral and positive;
   • Negative information, harmful for an image of the extracted subject( negative in context, containing mockery or caricatures).
   • Neutral information, containing informational, indifferent sense
   • Positive information, forming a positive image of the research subject.

Information Sources:

Articles, briefs notes, PR-materials, advertising in newspapers, magazines on TV and Internet in rubrics directly dedicated to research topic and, also in other rubrics, indirectly touching upon the subject.

The result of content analysis is extracting patterns existing in mass media interpretation of company's or an official's business, open or hidden support.
All information is presented in the report containing:

• Table including the name of a periodical, date of issue, list of materials (break-down by key topics in order to look through the response in the press to any subject)
• Material copies.