Data Sources: |
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Diary Panel + Monitoring of TV advertising |
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Possibilities (scope): |
- Ratings of TV programs, time slots and commercial ads
- Dynamics of audience's changes and shifts
- Placement effectiveness analysis (including target groups' analysis)
- Calculation of main statistics used for media-planning and advertising campaign evaluation
- Audit of commercial advertisement placement on TV-programming
- Second-by second continuous monitoring of TV broadcast
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Diary Panel Method and Design: |
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Daily completion of diaries by all members of the families-participants of the panel
Universe:
- Urban population, at age 10 and over (10+) in 11 cities with population 200,000 and over that represents:
- Over 3.5 million people
- 27.6% of total population
- 49.3% of urban population
Presentation of results on:
Sample Size - 1,500 respondents in 500 households
Sample Design: proportional division in 3 strata:
- Almaty (over 1 million. people) - 140 households
- Cities where Kazakh population is more than 40%:
- 5 cities in the universe
- 3 cities selected at random - 60 households in each
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TV monitoring Technology: |
- 24-hour video-recording of 6 national, 4 local and 3 cable TV channels;
- Double processing of telecast recording with subsequent correction of database
- Record storing during 3 months
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Data Supply: |
- Weekly updated database and/ or printed reports
- Data on Kazakhstan -14 days after reporting period ending \ Almaty and monitoring data - 7 days after reporting period ending.
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Additional Services: |
- Personnel training on working with data and program software
- Client service (FAQ consulting, emergency troubleshooting, news update, trainings))
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