TV broadcast Recording:

• is carried out using special video equipment with built-in decoders or character emitters overlaying date and time on video line;
• fixing start time of program broadcasts \ commercials accurately to a second;
• storing recordings to up to three months.

Quality Control:

• multiple check-up system including operational program check of correctness of input data
• double processing of each video tape by operators
• data logical validity check

Data Processing:

Data is processed using up-to date soft hardware allowing to form queries and information and analytical reviews on any client's demand.

Registered Parameters:

• Names of TV channels, programs, types of advertising: spots, sponsorship
• For each TV program the following parameters are registered: TV channel, airing date and time, name, genre, rubric, advertising placement cost.
• For each spot the following parameters are registered: TV channel, program / commercial break, date and time
• Broadcast times, duration, short title, plot, advertiser, advertised brands, product/service category.
• In the event of discovering discrepancies with media plans video records are provided for clarification.

Information Presentation:

• Databases under special program software TV-Report
• Printed reports
• Data on Almaty - 7 days after reporting period ending

Additional Services:

• Media Plans Audit
• Commercial and Spot Recording
• Personnel training on working with data and program software
• FAQ consulting, emergency troubleshooting, news update, trainings