Marketing Research

Media Marketing Index

A unique database accumulated since 1997, provides opportunity to analyze target groups of consumers of various products and services from the point of view of demographic characteristics, and their media preferences as well. The study consists of two parts: measurement of consumption of products and services (about 300 product groups and 2,000 product brands) and main mass media audience. In the framework of the research 2,500 individual interviews are conducted annually.

Miriad Marketwhys

MarketWhys is a powerful tool for monitoring the in-market performance of your advertising and brand health.

Optima

Optima is a brand portfolio management tool which gives you a powerful understanding of how your market works, based on how and why consumers choose the brands they do.

Conversion Model

The Conversion Model is a psychological measure of human behaviour which gives you an in-depth understanding of what drives consumers and also offers actionable strategies for growing the brand.

AdEval^TM

The AdEval system is a suite of solutions designed to tell you whether your advertising's creative strategy and execution are working. It covers each stage of the development process from strategies and concepts through to storyboards, animatics and fully developed creative work.

EmployeeScore^TM

EmployeeScore is a unique solution which analyses employee commitment to both the employee's company and the type of work they do.

NeedScope^TM

NeedScope System identifies the driving needs in your market, evaluating how well brands meet consumer needs so you can ensure that your products build strong consumer-brand relationships.

Consumer Panel

Consumer Panel Research is a continuous individual consumer panel by a number of product categories of the so called "impulse demand". The data is used by manufacturers and advertising agencies to analyze purchasing behavior of target groups, to monitor the quantity of buyers by categories and brand names, consumer loyalty towards brands, to analyze buyers' shifts between brands and purchasing characteristics' dynamics, etc.