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Galileo - is media planning and media analysis system, designed to be used by television companies, publishers, advertising agencies and independent companies, working in the advertising industry. Galileo provides great flexibility - all the essential components of the system are available to use in any order that makes sense.
Galileo represents a tool for creating spreadsheet-like reports that provides convenient data analysis. The report is a multi-dimensional pivot table, with the format that allows complete re-arranging by simply drag and drop operation. There is a possibility for creating report layout templates that can be applied to any report.
Main advantages of Galileo:
- It enables the user to determine brand positions, target audiences, and audience cross-tabulation and accumulation;
- Determining mass media preferences of any target group on T, radio, printed press;
- Using templates makes program output formatting significantly easier;
- Processing time even of the largest databases decreased to seconds;
- The program is easy to use due to window interface.
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Miriad is an advanced data integration, analysis and delivery platform for all types of research studies, whether tracking or ad hoc.
Why is data integration important?
Today's marketers face increasing pressure to make rapid and accurate business decisions based on current and anticipated trends. To ensure you make the right decision, you need the right information at your fingertips. But you need to access a lot of different information such as your sales figures, your media expenditure, competitor intelligence, customer satisfaction figures, brand health and market share. All of which is available from a number of different sources.
How can Miriad help?
Miriad integrates all your key marketing information sources whether tracking or ad hoc into one, interactive database giving you immediate access to all your critical data in one, easy to use desk-top platform.
What are the benefits of Miriad?
Miriad automatically updates the entire database, including all graphic and tabular outputs instantly as new data is input into the system so you are always looking at the very latest results, giving you the competitive edge.
But this advanced data integration, analysis and delivery platform allows you to create more than just charts and tables. Its full range of powerful analytical tools are built into the system to give you real insights and real analysis. If you are not using Miriad then you are not getting the most out of your data.
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