InfoSYS

InfoSYS – specialized software for TV-data analyzing and planning of advertising campaigns on TV.

It has been developed by TNS Audiencia de Medious Company (Spain) since 1998 for the TNS group of companies and is being used in more than 14 countries and has more than 4000 final users.

InfoSYS consists of various modules that provide a wide range of analysis of a TV audience, thus enabling to make reports on time intervals, programs and spots. The system provides results both in graphic and table forms.

Galileo

• Optimal media planning in press
• Media analysis of press data

Palomars

• Determining TV channels coverage
• Determining program, time slots (15 min) and spots' ratings
• Post -advertising campaign effectiveness evaluation
• Determining audience migration between channels
• Determining TV channels' shares

TV Planet

• Optimal media planning on TV
• Media analysis of television data

Super Nova

• Optimal media planning on the radio
• Media analysis of radio data