beginning of commercial delivery of data inside Kazakhstan – beginning of January, 2007.
TNS helps Motorola to introduce seamless mobility to global consumers
Imagine using your mobile as a portable office giving you access to your email, the internet, instant messaging, your calendar, your contacts book and the phone from wherever you are. That’s called seamless mobility: a one-stop shop for all of your communications needs. It’s a technology that global mobile company, Motorola is ready to bring to consumers, and TNS is ready to help.
Motorola, a TNS global account, has just commissioned the Technology sector to conduct a US$2.5 million, 11-country research study to investigate what consumers know and understand about seamless mobility. Motorola wants to know how they can drive seamless mobility forward, and how they can position themselves to be the leader in the market.
Hanis Harun, Global Account Director for Motorola says, “Motorola is an innovative company looking to push the boundaries on wireless technology. Seamless mobility is the hottest topic in the tech world, and we’re going to be on the cutting edge of it. This project places TNS ahead of our competitors and will clearly demonstrate our sixth sense of business in technology.”
Within this study, TNS Singapore will be overall project managers, the USA will be the quantitative consultant, New Zealand the qualitative consultant, Hong Kong's IRC the fieldwork managers, India's ORSC the data processing and automation centre and Australia the advanced methods consultant. Each location will offer their operations' core strengths and expertise, while providing a cost-benefit to the client.
Hanis continues, “The TNS team truly leveraged our global network to win this commission. I would like to personally thank each and every one of them for their outstanding commitment to this project.
Thank you to James Fergusson who was the central force in the pitch, Lee Ryan, Penny Darbyshire, Suprio Banerjee, Emil Morales, Donna Koenig, Andrew Davison, Melanie Ng, Tim Pritchard, Priya Tandan, Rosie Hawkins, Trevor Richards, Nick Verkerk and many others who provided advice and ideas. Thanks also to Tacis Gavoyannis who got the ball rolling and guided us throughout the process."
TNS Infratest InCom conducts first corporate reputation study for Deutsche Telekom
TNS Infratest InCom, responsible for customers in the telecommunications and IT sector, recently conducted its first comprehensive corporate reputation management study in Germany for Deutsche Telekom.
The study aims to help Deutsche Telekom reach its goal of becoming one of the best client service companies in Germany by 2007. The InCom team looked at how customers and non-customers view the corporate group as a whole, and examined the reputations of its cross-division interface solutions.
The stakeholder management study used business solutions based on TRI*M, and involved 1,000 households and 600 companies in Germany. The analysis will help Deutsche Telekom to address the key areas that require action to meet its overall targets.
Lucas Kinkel, director of InCom, says, “The study confirmed our successful and long-lasting client relationship with Deutsche Telekom. We are very pleased with the results.”
Congratulations to Lucas Kinkel, Alexandra Dusel, senior consultant and David Kraft, junior consultant for their excellent work.
Kimberly-Clark depends on Needscope to measure global brand commitment
For a global company like Kimberly-Clark (K-C), brand image is of the utmost importance. The global health and hygiene products company is home to big brands such as Kleenex, Huggies and Kotex. K-C asserts that "every day, 1.3 billion people -nearly a quarter of the world's population- trust their brands and the solutions they provide."
With such a big emphasis on brand commitment, K-C is dedicated to a strong market research programme. K-C has been able to use TNS' market expertise and motivational research solutions not only to gain new understanding into the drivers of consumer behaviour, but also to link this understanding across continents.
With hard work from colleagues throughout the TNS network in Asia, Europe, South and North America, K-C is redesigning consumer learning to ensure its brands offer consistent and compelling propositions and to reinforce its leadership role.
Recently, the TNS NFO account team in Chicago worked closely with the Needscope team in the Advertising & Brand Performance division, and colleagues from Needscope International in New Zealand to sell in a three-country Needscope study to K-C in the USA, Turkey and Brazil. The three countries were chosen to represent different traditions both culturally and within the K-C network.
The team has also completed a consulting project to help link results from their earlier motivational research in Asia and South Africa with the preliminary qualitative findings completed in the three countries.
The global team for K-C include Kathleen Lee, Terry Schweizer and the rest of the TNS NFO Chicago account team; Joe Gearing, Marivel Solis, Susan Hayward and Andrea Wilson from the Advertising & Brand Performance division; and Maria Tyrrell and the rest of the Needscope International team in New Zealand.
TNS and Norwegian National Radio Steering Committee sign agreement of intent to launch PPM Panel in Norway
LONDON, April 15, 2005 - TNS, the world's second largest market information company and a major supplier of radio and television audience measurement services worldwide, today announced an agreement of intent with the Norwegian National Radio's Steering Committee representing NRK, P4, Kanal 24, Radio 1, Nordic Web Radio and the Association of Local Radio Companies, to launch a Portable People Meter (PPM) panel of 200 individuals. Plans to expand the panel to up to 400 people are also under consideration for early 2006.
The Arbitron PPM system uses a device, smaller than a mobile phone, that respondents wear or carry throughout the day. It works by detecting unique codes embedded in the audio portion of any transmission to which the respondent is exposed. The PPM system can track digital as well as analog broadcasts, whether carried over the air, by cable, by satellite or on the Internet.
TNS and Arbitron have been actively working together since 2000 when TNS installed a new television audience panel in Singapore. This news from Norway follows the recent RAJAR announcement that PPM has successfully passed the recent wave of audio meter evaluation tests in the UK. Meanwhile TNS Media in Belgium has been using PPM technology since 2003 to measure both radio and TV exposure for VRT on a 450-person marketing panel. In September 2004, BBM in Canada selected the PPM system to measure French-language television audiences in Montreal and Quebec.
Mike Gorton, Head of TV and Radio, TNS, said: "The momentum towards using PPM for measuring audiences is clearly growing. This reflects the increasingly personal and multiplatform nature of broadcast consumption in the 21st century. This Norwegian agreement represents a further major step forward for PPM."
Mr Geir Jangas, Chairman of the Norwegian National Radio Steering Committee, commented: "The number of leading Norwegian radio stations represented on our Steering Committee indicates how important reliable radio audience figures are to the industry, particularly with the increase in internet based radio. Through our agreement with TNS, leading Norwegian stations will have access to sophisticated research and monitoring tools to better understand their audiences."
Note to Editors:
TNS invented the PeopleMeter™. Our audience measurement technology is used in 27 countries around the world, with nearly 60,000 PeopleMeters deployed in over 30,000 homes. In China we measure viewing in 10,000 PeopleMeter homes and 25,000 diary households.
About TNS:
TNS is a market information group. We are the world's largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organisations.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.
www.tns-global.com
About Arbitron:
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter (PPMSM), a new technology for media and marketing research.
For more information please contact:
Katie Zurita, International PR Manager, TNS
Tel: +44 (0)20 8967 4787 or email: katie.zurita@tns-global.com
